ETOILE is dedicated to transforming beauty routines into artful, feel-good experiences. Founded in 2016 in Melbourne, Australia by Michelle Hu, ETOILE emerged from a deep-seated passion for beauty and personal expression, tracing back to Michelle's childhood experiences with skincare and her transformative teenage years immersed in the world of cosmetics.
ETOILE's mission is to provide beauty enthusiasts and professionals with solution oriented and thoughtfully designed accessories that do more than their regular counterparts. ETOILE exists to elevate one's beauty routine.
What started as a teenage obsession turned into a garage at-home operation and then blossomed into multi warehouses across Australia. In 2021, ETOILE crossed the Pacific and opened it's virtual doors in the US, taking Michelle with it. Now, she too, resides in New York with a goal to bring beauty-care into every routine.
